The claude.ai consumer app — Projects, Artifacts, memory, the current model lineup and plan differences. For the terminal coding agent, see Anthropic Claude Code.
| Surface | Notes |
|---|---|
| Web (claude.ai) | The full feature set lands here first. Everything else follows. |
| Desktop app | macOS and Windows. Adds desktop extensions and a persistent window, otherwise mirrors the web app. |
| Mobile app | iOS and Android. Voice input, camera capture, and the same Projects/Artifacts as web. |
| Chrome extension | Claude in Chrome — reads and acts on the page you're viewing. |
| Claude Console | Developer surface at console.anthropic.com — API keys, usage, and the Workbench playground. Separate billing from claude.ai plans. |
Projects
- Free accounts get up to 5 projects. Paid plans (Pro, Max, Team, Enterprise) get unlimited.
- Enhanced RAG is paid-only. When a project's knowledge approaches the context limit, RAG mode expands effective capacity up to 10x. Free accounts don't get this — a large knowledge base degrades instead.
- Sharing is Team/Enterprise only. Two permission levels: Can view (read-only, can still chat) and Can edit (instructions, knowledge, and members).
- Custom instructions apply project-wide — set a tone or role once rather than repeating it every chat.
Artifacts
- Ask for a change in chat and Claude edits the Artifact in place, keeping version history you can step back through.
- For Markdown documents specifically: highlight text and choose "Edit with Claude" for inline editing.
- Editing an Artifact does not change what Claude remembers about the original — you can branch by editing an earlier message instead of the newest version.
- Artifacts are private until you click Publish. Publishing adds it to your public Artifacts section, makes it embeddable, and makes it discoverable by others.
- AI-powered Artifacts — ones with Claude intelligence embedded — can be shared for free; usage counts against the viewer's own plan limits, not the creator's.
| Model | Positioning |
|---|---|
| Claude Fable 5 | Next-generation intelligence, built for long-running agents. |
| Claude Mythos 5 | Shares Fable 5's capabilities without the safety classifiers. Limited release, through Project Glasswing — not generally available. |
| Claude Opus 5 | Complex agentic coding and enterprise work. |
| Claude Sonnet 5 | Frontier intelligence at scale — coding, agents, and enterprise workflows. The default workhorse for most tasks. |
| Claude Haiku 4.5 | Fastest model with near-frontier intelligence. Right choice when latency or cost matters more than the last few points of capability. |
- Messages API — direct model prompting. Full control over the agent loop; the right choice when you're building your own orchestration.
- Claude Managed Agents — a pre-built, configurable agent harness that runs in Anthropic's own managed infrastructure. Suited to long-running and asynchronous tasks rather than a tight request/response loop.
- Both are Console/API concepts — neither is something you pick from claude.ai's own chat interface, which always routes through whichever model you select from the model switcher.
| Feature | Plan access | Notes |
|---|---|---|
| Memory | On by default: Free, Pro, Max. Off by default: Team, Enterprise (admin can enable org-wide). | Settings > Memory. Saves individual topics as they come up in conversation. |
| Chat search | Paid plans only — Pro, Max, Team, Enterprise. | Ask "what did we discuss about X" and Claude searches past chats via RAG, shown as a visible tool call. |
| Per-project memory | All plans with Projects. | Each project keeps its own memory and summaries, isolated from your general chats and other projects. |
| Incognito chats | All plans. | Ghost icon when starting a chat. Nothing from it feeds memory or becomes searchable. |
- Settings > Memory — toggle "Generate memory from chats" off entirely, or manage what's already stored.
- Turning it off gives two choices: Pause memory (keeps existing entries, stops new ones) or Reset memory (permanently deletes everything — irreversible).
- Say "remember this" in any chat to save something directly, or tell Claude what to forget — the change applies from the next conversation.
- View, edit, or delete individual stored topics from the Memory settings page.
- Sensitive topics are excluded by default — health and political beliefs won't be saved unless you separately enable "Include sensitive topics in memory."
- Government IDs, financial account numbers, and immigration status are never saved, regardless of any setting.
| Plan | Price | What's exclusive to it |
|---|---|---|
| Free | $0 | Web/mobile chat, memory, up to 5 projects. No Claude Code included. Reduced weekly usage limits. |
| Pro | ~$17–20/mo | Adds Claude Code, Cowork, Design and Science. Unlimited projects, enhanced RAG, higher usage limits. |
| Max 5x / 20x | From ~$100/mo | 5x or 20x Pro's usage limits. Priority access during peak load, early access to new features. |
| Team | ~$20–125/seat/mo | Central billing, admin controls, SSO, enterprise search. Standard and Premium (5x usage) seat tiers. |
| Enterprise | ~$20/seat + usage | SCIM, audit logs, a HIPAA-ready option, custom data retention, role-based access, IP allowlisting. |
- Claude Code is not included on the Free plan. If you've been told to "just use Claude Code" and only have a free claude.ai account, you need Pro or above first.
- Console/API billing is entirely separate from claude.ai subscriptions. A Pro plan doesn't give you API credits, and API usage doesn't count against your claude.ai chat limits.
- Team's Premium seat and the Max tiers both multiply usage limits rather than unlocking new features — read carefully before assuming a price jump buys capability rather than just headroom.
Gotchas
- Claude.ai and the Console are different accounts in practice — different billing, different usage pools. Signing up for one doesn't give you the other.
- Memory doesn't cross projects. A fact Claude learned in one project won't surface in a different project or your general chats — that isolation is deliberate, not a bug.
- Free accounts cap at 5 projects. Hitting the limit means archiving or deleting one before creating another.
- An Artifact's version history is not the same as chat memory. Rolling back an Artifact to an earlier version doesn't undo what Claude has since learned about your intent.
- Incognito chats leave zero trace — no memory, no search, and nothing recoverable afterward. Don't use it for something you might need to find again later.
- Claude Mythos 5 is not generally available. It ships without Fable 5's safety classifiers and is limited-release through Project Glasswing — most accounts will never see it in the model switcher.
- The model switcher in claude.ai shows only models your plan permits — Free accounts see a reduced set at reduced limits.
Tips
If you'll return to a topic across many sessions, a Project with the source documents uploaded beats re-pasting context into a fresh chat every time.
Don't rely on automatic extraction for something important. Stating it directly is faster to verify and guaranteed to stick.
On a paid plan, ask what you discussed on a topic before re-explaining it — it's often faster than you'd expect, and keeps context consistent across sessions.
A quick question you don't want shaping future memory — drafting something for someone else, a one-time lookup — belongs in an incognito chat.
A published Artifact is a real, embeddable link. Far more useful to hand someone than a screenshot of code they'll have to retype.
None of this — Projects, Artifacts, memory — exists in Claude Code. See Anthropic Claude Code for the terminal agent and its 88 slash commands.